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Value Proposition Canvas Training in the North East

By Ian Farrar | 21 August, 2025

What is the Value Proposition Canvas? The Value Proposition Canvas (VPC) is a practical tool that helps organisations design products and services that customers genuinely want. Developed by Alexander Osterwalder and Yves Pigneur, co-authors of Business Model Generation and Value Proposition Design, it is now used by leading companies worldwide…

Why Achieving Gold in the Fair Payment Code Matters – From a Micro-Business Perspective

By Ian Farrar | 3 June, 2025

By Ian Farrar, CEO of Far North Ltd and Co-founder of the Micro Business Alliance For years, I’ve worked with businesses of all sizes – from global organisations to sole traders working from their kitchen tables. One constant truth cuts across them all: cash flow is king. And nothing disrupts…

Top Social Media Strategies

By Mischa Steele | 11 October, 2024

In today’s digital landscape, social media marketing is not just a luxury; it’s a necessity. With 66% of UK adults using Facebook regularly and 46% actively engaging on Instagram, businesses in the North East cannot afford to overlook the power of social media. Effective social media marketing strategies can significantly…

Is doing something better than doing nothing? Network.

By Luke Farrar | 3 April, 2024

I’m pretty sure we’ve all experienced something that hasn’t yielded the expected results. May I stretch that and say we’ve all been left to pick up the pieces from a nightmare project? Of course these fearful phenomena are industry agnostic. Maybe a mechanic is bewildered why the last garage didn’t…

Technology – you’ve been told you need it.

By Ian Farrar | 6 February, 2024

Now and again we come across companies who approach us with a ‘need’ for technology. When we ask what the drivers are, we hear signs of uncertainty. Maybe the unit next door has just implemented a fantastic new stock system. Or perhaps an e-commerce website, or has began to use EDI…

Should I connect with everyone on LinkedIn?

By Ian Farrar | 10 October, 2023

Here is TEN Reasons NOT to connect with anyone and everyone on LinkedIn. Would you accept a business card from a stranger walking past in the street? So, you’re wanting to connect on LinkedIn? Here are ten reasons to make you think about hovering over the Accept button… Founder of Far…

You’ve Generated a Lead, Now What?

By Ian Farrar | 5 April, 2023

Lead generation Lead generation has become a phrase widely used across almost every industry, thank goodness.  The decision to begin/ramp-up lead generation is often driven from board level. Sales figures are scrutinized, targets are subtly reminded and then the flow begins.It goes something like this (give or take a level);Chairman/Non-Exec…

LinkedIn Stories

By Mischa Steele | 7 December, 2022

There is definitely room for improvement… But I’m happy…ish 😊 STORIES ARE HERE! AT LAST !  However, there is definitely room for improvement… LinkedIn, here are my TOP 5 wished for LinkedIn Stories; 1. Interactive features. Such as;– Polls on stories, where you can view responses.– Questions that you can…

Business networking with stories!

By Ian Farrar | 30 May, 2022

We are back for June’s BUSINESS NETWORKING STORYTELLING event 😜 A number of you have already put your cap in the ring, if you would like to present your business/role/side hustle/hobby then email us with your proposed topic. The goal is business networking edutainment. This business networking event is a…

7 Alternative Sales Tips

By Ian Farrar | 19 May, 2022

Here are 7 Alternative Sales Tips to help you gain sales and receive a return on investment for the effort you’re putting in. 1. No networking is bad networking Ease up on the measurement, include a mixture of events. Give them a decent length of time before bailing out. I’ve…

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